At the start of each year, HypeAuditor - one of the world’s leading influencer marketing platforms for brands and agencies - traditionally releases its annual industry report.

Published annually since 2021, the report analyzes the latest data from Instagram, TikTok, and YouTube, offering valuable insights into creator performance and the evolving dynamics of the influencer marketing landscape.

Here’s a quick look at what the report covers:

• Engagement benchmarks across major platforms by influencer tier

• Audience demographics, including age and gender distribution on Instagram, TikTok, and YouTube

• The brands that sparked the biggest conversations in 2025 - and the factors behind their success

• Platform updates that could influence campaign planning and reporting

Make sure to check it out at 👉 State of Influencer Marketing 2026